Overview PDF Audio: The Bottom Line on Licensing / Dan Rogers Can The Cost of Product Piracy Be Measured? / David McCombe, Elliot Klugman, Ian Lane Davis, Jim Summers, Stevan Mitchell The Death of 3-in-a-Row: A Brave New Casual Game World / Don Ryan, Duncan Magee, Geoff Graber, HUGH DE LOAYZA, Joel Brodie, Peter Glover Developers are from Jupiter, Marketers are from Saturn: Learn the Secret Codes for Working with a Marketing Team / April Jones, Billy Cain The Economics of a Next-Gen Game / Kathy Schoback Hiring People from Abroad: Real World Examples and Winning Strategies / Ron Rose How Developers Build a Brand for Their Company and Get More Coverage for Their Titles / Sue Bohle How to Raise Venture Capital to Build a Game Company / John Welch IP Deal Breakers: The Five Intellectual Property Rights Developers Should Not Bargain Away / Stephen Rubin The Near Future of Media Distribution (English) / Masaya Matsuura The Near Future of Media Distribution / Masaya Matsuura The Negotiation / Barry Friedman, Lee Jacobson, Tom Buscaglia Online Game Architecture: Back-end Strategies / Daniel Esbensen Online Gaming in China: Getting the Chinese Consumer to Pay for Software / Adam Lang The Portable Revolution: How Handheld Game Developers Can Win / Guha Bala, Karthik Bala Sixty Minute MBA / Scott Corley The State of the Mobile Games Industry / Derrick Morton, Donald Wisniewski, Greg Ballard, Jon Estanislao, Lou Fasulo Wielding Copyright: An Introduction to IP Protection for Game Developers / S. Gregory Boyd IGDA: Academic Insights: What Researchers Can and Can't Tell You About Your Games / Constance Steinkuehler, Dmitri Williams, Edward Castronova, James Paul Gee, Jesse Schell Better Games (and Quality of Life) in 40 Hours per Week / Hank Howie Burning Down the House: Game Developers Rant / Brenda Laurel, Chris Hecker, Eric Zimmerman, Greg Costikyan, Warren Spector Counting Women: The Dollars and Cents Behind Female Gamers / Aleks Krotoski, Clarinda Merripen, Mia Consalvo, Ph.D., Richard Ow, Schelley Olhava Making an Industry/Academic Relationship Work / Deborah Briggs, Kurt Squire, Nathan McKenzie, Randy Pausch, Tim Langdell, Ph.D. Vision: Gameplay Moves Forward into the 21st Century / Peter Molyneux The Japanese Game Industry: Past, Present, and Future (English) / Kenzo Tsujimoto The Japanese Game Industry: Past, Present, and Future (Japanese) / Kenzo Tsujimoto